John Frieda Violet Crush Purple Shampoo kisses brassiness goodbye in as little as one wash. This intense formula by Kao USA cleanses while instantly neutralizes brassy tones for fresh and brighter hair. Deposits crushed violet pigments into blonde hair to counter-act yellow tones to make color-treated or highlighted blonde hair appear cooler and brighter in as little as one use. Satisfaction Guaranteed. Limitations may apply.
I love John Frieda products.I am getting really gray and my stylist was helping it along so I didn't look like a skunk. It really helps the gray shine through.I had to get this for Blonde because they don't have one for Gray hair, but it still works.I'm happy with it and also the smell is quite nice.Maybe they will come out with one for gray hair. :-)
This is the best purple shampoo I've tried. It's also a much better price on here than at the regular store
John Frieda’s Violet Crush Purple Shampoo is a strong contender for anyone dealing with brassy yellow tones in blonde or bleached hair. The 8.3-ounce bottle delivers on its promise to neutralize unwanted warm tones, leaving hair looking cooler and more vibrant. It does a great job of toning, but the strong pigmentation might be a bit much if you're not careful. Also, it can be a bit drying, so following up with a good conditioner is a must to keep your hair from feeling stripped. Overall, it's an effective option for maintaining that fresh, salon-finished blonde look.